Building engagement with clients through Linkedin Groups

[ksmith29]

Creating a linkedin group for your product site, reaching out clients through it is a general procedure to build engagement. It may be not so hard but what I am asking here is building engagement that can actually get conversions from it. Quite often it happens that products or services have very busy linekedin groups but they don't get conversion from them. How to change this?

[motionz]

Building a brand and authority is the main element here. Try to gain the trust of your members through helpful resources, facts those are true and actually helps the clients. You are having a product community so it does not mean that you should promote only your own product, give reviews of similar other brands also, refer them if necessary. Building a circle of trust is very necessary if you have to get conversions.