4 local SEO myths and misconceptions that Will. Not. Die.

[davidsmith21]

Myth 1: Suite numbers are a ranking factor
It is surprising how often the topic of suite numbers comes up; it’s been rolling around for years.
People who rent an office or share a space with another business often wonder if having the suite number in their published address will give them a unique NAP (name, address, phone number) listing. They believe by adding the suite number it will somehow make their address stand out and be more visible.
Myth 2: Break any Google guideline and your ranking will be penalized
If you break the Google My Business guidelines, one of two things could happen. First, you could get a soft suspension, which means you will no longer have the ability to manage your local business via Google My Business. This is a big problem because you will no longer receive notifications about your listing, be able to use Google Posts or respond to reviews.
Myth 3: Your service area impacts where you rank
Google allows business owners to set the service area for their listing inside the Google My Business dashboard. This is a visual indicator of how far you are willing to travel to service customers.
Myth 4: Using a call tracking number will hurt rankings
Using a call tracking number will not hurt how your listing ranks if you move your “normal or regular” phone number to the additional phone line in Google My Business.

[danni]

I completely didn't understand what point are you making by saying breaking google guidelines.

[RH-Calvin]

Local seo helps to promote your business in your area local and build its popularity within the country. Submitting your website to Google maps, classified ads and local business listing websites are some of the techniques used to build your local search engine rankings.