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Voice technology and the use of virtual assistants are becoming widespread, changing the way we live and respond to marketing messages. “Alexa, turn the air up.” “Google, what’s the weather tomorrow?” “Siri, set a reminder for 2:30 p.m. to call grandma.” “Alexa, read the latest emails in my inbox…”

The shift is expected to be as revolutionary as mobile devices or the Internet, with voice technology taking on one of the most complex data sets, human speech. For the first time, technology is bending to meet us, instead of us having to swipe, type, or touch a computer to make it happen. Experts estimate 20 percent of adults, or 47.3 million people in the U.S., own a Google Home or Amazon Echo. A report from Juniper Research projects that number to grow to 55 percent by 2022 with more smart devices such as toys, vehicles or equipment on the way.

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