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Strategic To Build SEO in Google
#1
 Creation of blog posts about topics related to your website’s business.
 Industry articles and white papers that elevate your authority as an industry expert.
 How to guides and tutorials showing visitors how to follow your desired call to action.
 Videos, pictures, podcasts and infographics to demonstrate visual power on your website.
 General articles covering topics related to your business.
 Organic links – these are links that you automatically generate from other websites through great content on yours.
 Whitehat links – Whitehat links are good quality links that come from the authoritative website, which may require you to put in some effort.
 Blackhat links – Blackhat links are poor quality links that you should ideally avoid because you can end up getting penalised by Google in the long run.
#2
There are two types of search Engine Optimization techniques:
ON page SEO
OFF page SEO
ON page SEO: The direct action that is taken within the website to get better ranking and to get a better traffic to our websites.
Techniques of ON page SEO:

1) Title tag Optimization:
Maintain title length of 60-70 characters.
Try to place brand name and keyword in the title.
Don’t place special characters in the title tag except - |

2) URL tag optimization:
Try to place keyword in the url don’t use special characters in the url.

3) Content tag Optimization:
Content should be unique and original with 200-300 words and should maintain keyword density of 5% and should maintain keyword prominence.

4) Meta Tag Optimization:
Meta keywords: Should place all our targeted keywords which are present on the front end .
Meta Description: The summary of our website description with 200-300 words and try to place keywords and brand name in the description.

5) Image Tag optimization:
Try to place HD images and Try to place ALT+TEXT or ALT attributes and description why because the google will crawl only alt text and description they can’t read images. Try to place keyword.

6) Video Tag Optimization:
Try to place Hd videos from youtube and should use iframe code and try to place keyword in the iframe code.

7) Header tag Optimization:
Try to use all Header tags from <H1> to <H6>, and try to place keyword in the all the header tags .

8) Anchor text link Optimization:
The text which we select to give link is called ANCHOR TEXT.
Internal Link: If we are giving link to from one page of our website to another page of our website is called internal link.
External link: If we re giving link from one website to another website is called external link.
And Connect to Google analytics and SearchConsole and create sitemaps and Social profiles and connect to the websites.


OFF page Optimization:
The action which we are taking to get backlinks for our website to get better ranking.
Directory Submissions: Collect all Directory Submissions sites and submit our website link and we get a backlink from those websites.

Article submissions: Collect all the Article submission sites and look for submit link and submit article and submit all the credentials and get a backlink.

Local Classifieds: Collect all the Local Classifieds sites and look for post a free ad and post the ad by giving the details and will get the backlink.

Profile creation sites: Collect all Profile creation sites and look for submit link or create profile and will get backlink from these sites.

Social bookmarking: Collect all the social bookmarking look for account settings and all five credentials and will get backlinks.

Forum submissions: collect all Forum submissions sites and then we should participate in the discussions and should ask for backlink.

Blog commenting: Collect all the Blog commenting sites and should comment on the niche blogs and should address the queries so that they can produce the backlinks.

Guest blogging: Collect all Guest blogging sites and look for write to us and should send an original article and blog to the admin so if they like our content then they will produce backlink for our website.

Private blog networks: collect all the Private blog networks sites and check for 404 errors and should reach out to admin and inform about the broken links in their websites so they can produce backlinks for us.

Local business listings: GO to business.google.com and give all your credentials and google will give u the listing on the map at our business place.
#3
There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization
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#4
Hii Thanx dear for providing knowledge about this. I am also from digital marketing field field recently i have done my digital marketing course in chandigarh digital marketing course in chandigarh From RMS Institute. So i want to learn more off page seo. Its really good to join this forum it gains my knowledge.


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