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CPC turned to CPA
#1
We were running a CPC campaign through adwords and it got ourselves pretty good CTR & conversions too. As the campaign turn to an end we invested in CPA with an average cost range. Now the campaign is still running but there are no conversions. What should we do to get it back?
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#2
If you were happy with your CTR and conversions then why did you switch it in the first place anyway?
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#3
danni Wrote:If you were happy with your CTR and conversions then why did you switch it in the first place anyway?

Well I was convinced that it will increase our conversions.
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#4
CPA's are different from CPC. People won't promote something if they believe that its not worth to promote. My suggestion is that you re-evaluate your commissions and test your campaign again.
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#5
CPA isn't for all marketers. If it isn't working for you then just role back to CPC.
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