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Marketing through Emails
#1
Here is a dilemma I have gotten into.

I have bought an email list which is really good. And I am about to give about 50% off on my first sale to those new customers.

So, should I told them in the email that they will get the discount only for the first time or just tell them after we got our first sales?
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#2
I don't see any reason to not to tell them.

Just put it on the email as such '50% of to all new purchases'. I am assuming here that you are willing to give 50% to all of products.
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#3
Show them real numbers of your first prices. I am sure it will help a lot.
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#4
Tell them the truth. Don't give them false hopes.
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