Google SERP Changes & Algorithm Updates - May 2025

ekrem_i · 05-10-2025, 02:46 PM

East EU traffic is good. AI isn't getting dominated here. But the truth about traffic is that they are of very low quality.

rakuten · (This post was last modified: 05-11-2025, 02:58 PM by rakuten.)

Abnormal ups and downs in CTR. Although it is good thing that they are paying handsomely to the publishers. This gives them some incentive to produce good content..

UKcart · 05-11-2025, 02:59 PM

Good CTR is indeed needed.

cbtech · (This post was last modified: 05-12-2025, 02:40 PM by cbtech.)

(05-11-2025, 02:57 PM)rakuten Wrote: Abnormal ups and downs in CTR. Although it is good thing that they are paying handsomely to the publishers. This gives them some incentive to produce good content..

Let's hope that G stays this way. It has a long history of doing things quite in the other direction.

der · 05-13-2025, 02:37 PM

Today traffic was abruptly stopped at the middle of the day. G did some experiments. I am guessing.

nagur · (This post was last modified: 05-14-2025, 03:01 PM by nagur.)

Very strange and peculiar traffic. It is getting throttled alright. But timing is changing like hell. This is not good.

nehal91 · 05-15-2025, 02:48 PM

I am getting traffic from HK and Indonesia. Which is unusual and highly non converting.

G is sending packs of zombie like traffic.

iamjust · (This post was last modified: 05-17-2025, 02:46 PM by iamjust.)

Some changes did happened between Tuesday and Thrusday I can say. Traffic went down and rpm rates too.

But it seems it came back to December level of last year..

rubina · (This post was last modified: 05-18-2025, 02:55 PM by rubina.)

Adsense and Analytics are also reporting wrong data. Those didn't match with other platforms.

vk_lord

(05-18-2025, 02:52 PM)rubina Wrote: Adsense and Analytics are also reporting wrong data. Those didn't match with other platforms.

Another update is going on this weekend. Traffic was a mess. Along with throttling and zombie like traffic.



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