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Google SERP Changes & Algorithm Updates - April 2025
#21
All of this are tariff factor.
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#22
(04-17-2025, 02:54 PM)der Wrote: All of this are tariff factor.

Not entirely G is under scanner from many directions.
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#23
(04-18-2025, 02:49 PM)vk_lord Wrote: Not entirely G is under scanner from many directions.

It will not improve the life of publishers though.

Only advertisers will benefit.
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#24
In April 2025, Google rolled out updates that prioritize high-quality, original content and improve SERP features. AI-generated summaries and verification icons for eCommerce listings are now more prominent. Websites with poor content may see ranking declines, while those focused on user-centric content and SEO best practices will benefit. Keep your web development services mobile-friendly and up to date with Core Web Vitals.
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#25
It seems that G has rolled back some of it's algo of the last update.

Anyway, few of the traffic are coming back. Adwords is looking promising but I am done pouring money in it for now otherwise it will be unwise.
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#26
Today something happened traffic and RPM fell to a new low. Even with the updates and other things this hadn't happened before.
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#27
(04-20-2025, 02:54 PM)cbtech Wrote: Today something happened traffic and RPM fell to a new low. Even with the updates and other things this hadn't happened before.

Traffic is down. Our rpm rate is ok for now, they tend to do better with large traffic.
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#28
Majority of the things are fixed now it seems. Just the rpm rates are really low.

US and EU traffic is also low so that can be the case. But everytime their fall not necessarily drags the rpm here.
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#29
(04-22-2025, 02:52 PM)cc1 Wrote: Majority of the things are fixed now it seems. Just the rpm rates are really low.

US and EU traffic is also low so that can be the case. But everytime their fall not necessarily drags the rpm here.

EU traffic is just bad as US now. But their rpm rates are good.
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#30
New traffic this time of the year is normal. Since summer is starting. But this year everything looks very grim. Around 50%+ traffic is down.
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