Joined: Apr 2017
Posts: 75
Likes Received: 2
It is true that personalized content engages more and more audience. We have been doing some experiments regarding this and the results are quite outstanding. Personalized emails are getting more CTR upto 30% more than normal emails.
Joined: Sep 2013
Posts: 944
Likes Received: 63
Not just emails. Content in blogs and sites can also be personalized and they just work fine too.
Joined: Nov 2016
Posts: 485
Likes Received: 66
Everything personalized even a tweet can get more engagement.
Joined: Jul 2014
Posts: 998
Likes Received: 66
Ask yourself this question if anyone whom you trust say something will you trust him or her more, or will you just trust a billboard?