Google SERP Changes & Algorithm Updates -January 2025

[white knight]

How is the gaming subscriptions?

They are fine that's why we are not that worried ..

[Nelly]

They are fine that's why we are not that worried ..

So, your ad revenue is being hammered just like everyone else.

[der]

I am told that there are no ads in the inventory.

[cbtech]

I am told that there are no ads in the inventory.

Could be traffic quality has also fallen if not volume. Something is seriously wrong with the internet.

California issues, could be?

[bsteve]

Could be traffic quality has also fallen if not volume. Something is seriously wrong with the internet.

California issues, could be?

Do the calculation yourself can it effect global traffic. Well the state has majority of the data centers, 248+ actually.

[vk_lord]

Very big drop since the few hours across several niches. Although tools aren't showing anything still it feels like that there is an update going on.

And with the RPM's being low since December nothing can be analyzed.

[cc1]

Very big drop since the few hours across several niches. Although tools aren't showing anything still it feels like that there is an update going on.

And with the RPM's being low since December nothing can be analyzed.

I think we should start a separate thread.

[UKcart]

@white knight @vk_lord

This isn't just an update. It's something else. Even if the ad inventory is completely empty this type of behavior from G is strange.

They are completely excluding traffic's from several countries.

[vk_lord]

@UKcart I am seeing this myself. If no clicks are reported then no impression are given to the country as a bunch. It's really disturbing.

[abhirupb]

I am not seeing much traffic change but rpm rates are effected. But sometimes during offhours traffic is more like off then being low in numbers.