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Benchmark Study of Email Database Services
Email Appending and ECOA Match Rates Revealed -

NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a main email administrations supplier, discharged the business' first benchmark information on email annexing and ECOA (Email Change of Address) arrangements email database. In light of an examination of about 75 million client records handled for its customers over the six months finishing September 30, 2004, the review found the accompanying:

* The normal email attach coordinate rate for business customers was 15.1%, with a range from 9.5% to 24.3%.

* The normal email add coordinate rate for not-for-profits was 10.3%, with a range from 5.5% to 15.4%.

* Regular quarterly affix preparing brought about dramatically increasing the above figures on a yearly premise.

The exploration found that the disparity between match rates for

business customers versus those for charities was straightforwardly corresponded with the age of the fundamental client base. Not-for-profits with more youthful giver bases performed in the higher range while business customers with more seasoned client bases performed in the lower go.

For ECOA handling, the review found the accompanying:

* The normal ECOA refresh rate for bob records for both business customers and philanthropies was 10.2%, with a range from 5.7% to 24.2%.

* Regular quarterly ECOA preparing brought about dramatically increasing of the above figures on a yearly premise.

The examination found that the refresh rate for bobbing email addresses for people who are as of now online bore no connection with the age of the fundamental populace.

"This review gives organizations and charities alike with the missing information important to assess the ROI of the basic email administrations for multi-channel advertising," said Bill Kaplan, CEO of FreshAddress, Inc. "Investigate has demonstrated that multi-channel clients spend more cash. We are satisfied to see the email business develop to the point where refreshing one's email database is currently considered as fundamental as NCOA administrations are to regular postal mail."

FreshAddress, Inc. is the first designer of Email Change of Address administrations and was as of late conceded a U.S. Patent on its ECOA benefit for customers and the fundamental buyer innovation. Through its organizations with the real database suppliers including Acxiom, Equifax, and InfoUSA, FreshAddress' attaching administrations cover the universe of accessible pick in information with more than 200 million records, furnishing customers with the business' most noteworthy match rates of ensured deliverable email addresses.

About FreshAddress, Inc.

FreshAddress, Inc., The Email Address Experts™, gives the

industry's driving administrations to enable organizations 'To fabricate and Update' their email address databases and expand their email execution. FreshAddress, Inc's. administrations incorporate its protected business and purchaser Email Change of Address (ECOA) arrangements and in addition email address adding, revision, ongoing approval, and deliverability. FreshAddress has "refreshed" a huge number of records for office superstores, media communications suppliers, indexes, daily papers, retailers, aircrafts, non-benefit associations, and Internet organizations. The shopper database is the Internet's

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