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Creating Polls
#1
I have seen in many cases that creating polls and surveys, that includes interaction with the visitors in many ways. Works best when it comes to generating leads.

People often do content marketing the wrong. If you have an ecommerce site then it best to create interactive content. Rather than just praising the products and publishing reviews. Don't you guys agree??
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#2
Yes it is effective. And also yes that interactive content can work really good in an eCommerce site. But it doesn't really mean that it will work in every case.

I have seen this first handed that people create survey in their sites and loose visitors. Because many sites doesn't need that type of interactive content yet they build them just to appeal the visitors.
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#3
They works great that's very true. But as already said earlier it will not work if its not needed. eCommerce sites can be very tricky.
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