03-05-2024, 02:44 PM
(03-04-2024, 02:19 PM)vk_lord Wrote: This impression based adwords is good. They are giving outreach like never before just for few pounds.
Clicks usually charge much higher but only serves to a smaller audience which might not convert at the end. But with this advertisers are getting 100% exposure.
Yes, publishers are also reporting increase in revenue due to this.
But I think G is loosing advertisers or simply don't have enough to pull for all the slots. Non-niche ads are a common thing now.