The future and present of Content Marketing

[Paul]

It is always been said that "Content is always the king". But in the present days the way the search engines are evolving themselves it can be said that "Content is not only the king but the High King". Whether you are doing B2B or B2C marketing it is always important that you must remember some points.
-The first and the most important thing is "what is content marketing??". The entire strategy of content marketing is defined in its definition itself. Content Marketing is a form of art of creating content which is superbly good with an aim to gain the trust of your customers which in turn leading to grow your business and increase conversion rates.
-You must always focus in the audience demands which is leading you content generation. If the content of your is not fulfilling the required aspects of the end users then you will not gain their trust which is the primary objective.
-Content should be detailed enough to explain the loops and turns of the topic.
-Engaging content and great content are two different things. Engaging content can be created by clever eye soothing infographs, images, internal links but great content is that not only they will engaging as well as they will be upto the mark of end users.

[master11]

Nice post. But can you explain the difference between engaging content and great content more precisely??