Linking product directly from PPC Campaign

[vkumar]

Suppose I am using PPC campaigns to sell affiliate digital products. Then whether it will be wise to link directly the product sales page from the PPC campaigns? I mean as soon as I can filter the lead into conversion its better, right?

[brian]

Sooner the better its true. But linking directly the product sales page is not a very good idea. People are not really willing to buy right away. They want to learn something about the product first then they are going to buy. So, building landing page is a good option here. It also builds trusts and if you directly link the product then people also might think of you as a scammer.

[ksmith29]

I some PPC networks you can't even submit the direct sales page url they need landing page. So, whether you like it or not landing page is an important element which can't be ignored.