Internal Links and Link Circles - all queries

[macaulead]

Since the reciprocal links are a NO NO.

People often suggest me to get or build link circles through internal pages.

How do they actually work? Should I link like this PageA>PageB>PageC>PageA  ?? Or something else ??

And also what is the maximum number of internal links one page should have ?

[anush]

Recirpocal links are a no no. Becuase they are often considered as spammy by search engines by default.

Coming to the link circle technique. The bigger the circle the better it will be.

And there is no limit for outgoing links. As long as they are relevant they are doable. But you also you have to keep one thing in mind that the more the links are from a page. The more the link value gets diluted.

[soleseriouss]

Internal linking also helps to rank pages.

[smartscraper]

Internal linking also helps to rank pages.

Agree!

[pronixinc]

Internal links brings value to the user experience and can improve engagement metrics

[bhaskar]

Link circles through internal pages involve interlinking different pages on your website to distribute link equity. However, excessive internal linking for manipulation is not recommended. Create a logical chain of links between pages (e.g., PageA > PageB > PageC > PageA). There is no specific limit for internal links, but keep them reasonable and relevant. Focus on user experience and avoid excessive linking.

By internal linking strategies, you can improve the visibility of your web pages in search engine results, enhance user experience, and contribute to overall SEO success.
There are some kinds of points to consider when use internal linking for SEO:
1. Keyword Optimization
2. Page Authority Distribution
3. Enhanced User Experience
4. Improved Crawling and Indexing
5. Site Architecture

[SammpradaCancerCare]

Creating link circles through internal pages, also known as reciprocal linking within your own website, can be a strategy to interconnect relevant content and enhance user navigation. However, it's essential to use this tactic judiciously and organically, ensuring that the linked pages are genuinely related and offer value to the user. Excessive reciprocal linking solely for the purpose of manipulating search engine rankings can be seen as a black hat SEO practice and might result in penalties from search engines.

As for the maximum number of internal links on one page, there isn't a fixed number defined by search engines. Instead, focus on maintaining a natural and user-friendly experience. Ideally, keep the number of internal links reasonable, ensuring they are contextually relevant and helpful for users, without overwhelming the page with an excessive amount of links that could confuse or detract from the user experience. Striking a balance between providing valuable internal linking and not overloading a page is key for effective SEO and user engagement.

[themadrastiffins]

Internal links are hyperlinks that connect one page to another within the same website. These links help users navigate a site, discover related content, and improve the overall user experience. They are crucial for SEO, as they help search engines understand the structure of your website and index pages efficiently.

[Nicole]

Link circles (PageA>PageB>PageC>PageA) help SEO but avoid overdoing. Keep internal links relevant; 100 links per page max.

[imransheikh]

1. What Are Internal Links?
Internal links are hyperlinks that connect different pages within the same website. They help with:

Navigation – Making it easier for users to find relevant content.
SEO – Distributing link equity (ranking power) across pages.
Crawling & Indexing – Helping search engines discover and understand your site structure.
2. Types of Internal Links
Contextual Links – Placed within content, guiding users to related topics.
Navigational Links – Found in menus, sidebars, and footers.
Breadcrumb Links – Show page hierarchy (e.g., Home > Category > Page).
Footer Links – Commonly used for important pages like About, Contact, and Privacy Policy.
3. What Is a Link Circle?
A Link Circle (also called a Link Wheel) is an internal linking strategy where multiple pages link to each other in a structured way, often forming a loop.

It helps distribute link juice evenly.
Improves SEO rankings by making pages more interrelated.
Enhances user experience by guiding visitors through relevant content.
4. How to Optimize Internal Links for SEO?
Use Descriptive Anchor Text – Avoid “click here” and use keyword-rich, relevant phrases.
Link to High-Authority Pages – Send traffic to your most valuable content.
Follow a Logical Structure – Maintain a clear site hierarchy.
Avoid Excessive Linking – Too many links on a page can dilute link value.
Use NoFollow When Necessary – For low-value pages like login or thank-you pages.
5. How Many Internal Links Per Page?
Google does not set a limit, but best practice is 3–10 internal links per 1,000 words.
Balance between user experience and SEO—don’t overstuff links.
Ensure that important pages receive more internal links.
6. Link Circles vs. Silo Structure
Link Circles – Pages interlink within a loop, reinforcing each other.
Silo Structure – Links are grouped hierarchically, keeping topics tightly structured.
Best Practice? Use a hybrid approach—build silos while interlinking related pages naturally.
7. How to Audit Internal Links?
Use tools like:
✅ Google Search Console (Crawl > Internal Links)
✅ Ahrefs (Site Audit > Internal Link Opportunities)
✅ Screaming Frog (Visualizes site structure)

Would you like a custom internal linking strategy for your website? ?