Joined: Jul 2014
Posts: 997
Likes Received: 66
Recently, I have noticed that in the case of Mobile PPC Campaigns you don't need to be in the first position to get your expected ROI. You can achieve that from 3rd or 4th or even 5th position. As in mobile when someone searches something the first and second position of the SERP's appears in the toppest alignment of the mobile. But users have tendency to click on the results which they find in the closest position that is the 3rd and 4th position. Have you guys also seen this?
Joined: Sep 2016
Posts: 542
Likes Received: 208
Yup, noticed it very well. Invested less but got maximum out of it .
hock:
Joined: Jul 2013
Posts: 403
Likes Received: 68
Its a good thing about Mobile Marketing that people are getting good ROI even with low budget campaigns. I noticed it myself about 2 years ago. Back then mobile marketing was just starting to bloom.
Joined: Sep 2016
Posts: 401
Likes Received: 276
Welcome to the new world of Mobile Marketing. Many people are targeting now the 2nd and 3rd position. Soon, it will be the most wanted position just as the first position.
Joined: Jul 2014
Posts: 997
Likes Received: 66
Well now the 3rd and 4th positions are also going up in prices.
![[-]](https://seomotionz.com/themes/cerulean/collapse.png "[-]")
