Why eCommerce sites needs a blog always?

[bman27]

Why the eCommerce sites needs a blog always? What are the probable reasons to add a blog?

[brian]

There are plenty of reason.

- Blog means traffic which means you are getting a great exposure of your products.
- You will definitely build links for your blog. And in turn your products will also rank higher.
- Better SEO for your entire site.
- Doing great content marketing in your blog means building trust and authority which will reflect in your conversion rates.