03-10-2021, 11:35 AM
When real users have a slow experience on mobile, they're much less likely to find what they are looking for or purchase from you in the future. For many sites this equates to a huge missed opportunity, especially when more than half of visits are abandoned if a mobile page takes over 3 seconds to load.
Last week, Google Search and Ads teams announced two new speed initiatives to help improve user-experience on the web. Both efforts recommend that site owners and developers pay attention to user-centric performance metrics and use tools such as Lighthouse and PageSpeed Insights, and real-world field data (e.g. see Chrome User Experience Report) to diagnose and improve user experiences.
Last week, Google Search and Ads teams announced two new speed initiatives to help improve user-experience on the web. Both efforts recommend that site owners and developers pay attention to user-centric performance metrics and use tools such as Lighthouse and PageSpeed Insights, and real-world field data (e.g. see Chrome User Experience Report) to diagnose and improve user experiences.