Google SERP Changes & Algorithm Updates - July 2025

[nagur]

Any news on the uodate?

I think its still going on. Fluctuations are heavy these days.

[lengby]

Western traffic is gone for the last 2 days. The Asian traffic is holding barely.

G is doing some serious stuff I guess. But their SERP's are turning absolute garbage.

32% of the total traffic is just zombies. Others are just spammers.

RPM rates are also getting throttled at the same time.

[elena22]

Update is done. But all things are happening still.

[henry]

Western traffic is still absent.

Somewhat EU traffic is coming back it seems.

[elenor]

Traffic is not sitting right. 20% traffic of this weekend is non-balanced.

[joycer]

Traffic is not sitting right. 20% traffic of this weekend is non-balanced.

Ofcourse it is.

It's roller coaster and recently quality of the SERP's have fallen to the next level.

[Zinavo Company]

On June 30, 2025, Google launched a second broad core update, which was completed by July 17, 2025, aiming to surface more relevant and satisfying content using upgraded systems such as MUVERA and Graph Foundation Models, resulting in heightened ranking volatility and some sites recovering from past dips.

[lucky91]

On June 30, 2025, Google launched a second broad core update, which was completed by July 17, 2025, aiming to surface more relevant and satisfying content using upgraded systems such as MUVERA and Graph Foundation Models, resulting in heightened ranking volatility and some sites recovering from past dips.

I believe it's still not over yet. Because fluctuations are going on.

[elena22]

I am seeing some improvement in UK traffic. But not so much from EU.

Meanwhile US is still down.

[supaul]

Does anybody here gets eastern European traffic?