Google SERP Changes & Algorithm Updates - April 2025

felu · 04-25-2025, 02:58 PM

(04-24-2025, 03:15 PM)rakuten Wrote: New traffic this time of the year is normal. Since summer is starting. But this year everything looks very grim. Around 50%+ traffic is down.

Ai or now AI rpm rates are down can't put my finger on it why? Everything looks the same.

mediadrug · 04-26-2025, 03:09 PM

Small sites are crushed. All authority for large sites.

der · (This post was last modified: 04-27-2025, 02:49 PM by der.)

RPM rates are good today. For Western traffic, does anybody else seeing this?

cbtech · 04-28-2025, 02:57 PM

RPM rates are good only in latee hours I am noticing.

Even when traffic is low, earnings are big.

cc1 · 04-30-2025, 02:51 PM

At this rate AI will eat up all of the small sites and all will be left are the large corps.

**supaul** · (This post was last modified: 05-29-2025, 03:02 PM by supaul.)

Our RPM rates have fallen this week. No clue what happened.

I think another update which is AI related is happening. That's why advertisers are holding on to their greens.

elena22 · (This post was last modified: 05-30-2025, 02:50 PM by elena22.)

(05-29-2025, 03:01 PM)supaul Wrote: Our RPM rates have fallen this week. No clue what happened.

I think another update which is AI related is happening. That's why advertisers are holding on to their greens.

It will comeback once new month starts. Check if traffic is falling rapidly or not.

tathagata · 05-31-2025, 02:36 PM

@elena22 Traffic is falling since the last 60 days or so.

In GSC it has been a widespread phenomenon for a being.

kearawill · (This post was last modified: 06-26-2025, 06:45 AM by kearawill.)

https://estateagentsilford.co.uk/guaranteed-rent/
Noticing some strange volatility this month too—especially on pages that were stable for weeks. Seems like Google is leaning even more into intent matching and topical authority.

One of my newer projects in the guaranteed rent agency niche saw a dip early April, then a bounce back after we improved internal linking and added a few deeper content pieces. Could just be coincidental timing, but worth watching.

Anyone else seeing shifts tied to EEAT factors or content freshness?

rakuten · (This post was last modified: 06-25-2025, 02:58 PM by rakuten.)

(06-25-2025, 09:40 AM)kearawill Wrote: Noticing some strange volatility this month too—especially on pages that were stable for weeks. Seems like Google is leaning even more into intent matching and topical authority.

One of my newer projects in the guaranteed rent agency niche saw a dip early April, then a bounce back after we improved internal linking and added a few deeper content pieces. Could just be coincidental timing, but worth watching.

Anyone else seeing shifts tied to EEAT factors or content freshness?

G is just cashing out the internet.



Remember me