Which is the best SMO or SMM?

[siva s]

Hi,
Which is the best SMO or SMM?

[stewartcristan]

Social media optimization is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

Social Media Marketing (SMM) is an important way for medical practices to reach their current as well as potential patients. Having an active social media presence has become an invaluable part of expanding your reach and establishing trust on the Web. An active Facebook, Twitter and Google+ allow you to build your own reputation and brand, establishing a relationship with patients and setting your practice apart from the competition.
SMO is a part of SMM. Both are useful

[steveposter]

SMO and SMM both are recommended for your product and services awareness to the target audience as well as building reputation from the users.

[fayeseom]

SMO is the process of streamlining a website in ways that make it easier for visitors to share and spread site content across various social media sites.
SMM focuses more on using social networking sites to generate interest, views, sales and interaction with a company or its products and services.