Formula to calculate location bid adjustments

[lata21]

(location cvr/average campaign cvr)-1x100, will this formula really work?

Or, is it just a case of looking at the data to determine which locations have the highest conversion rates, value etc and then upping bids experimentally?

[vk_lord]

We generally use this formula but based on CPA rather that CR%. What the formula does is align the target KPI with the average KPI. This could also work with CTR.

[mediamonster]

Is this campaign of yours a ROI target or CPA target or getting sales as much as you can type thing?

[lata21]

Its a CPA target.