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Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
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The Purpose of Email Marketing. There are many purposes for doing email marketing when trying to have an online business such as building relationships with your customers and also tracking your progress in terms of conversion rates and sales