Google SERP Changes & Algorithm Updates - August 2025

[vk_lord]

@henry Here as well. But nothing is concrete.

This AI thing is targeting different people differently. Kids are being targeted as less homework. Adults specially working age ones are targeted being less coding, more ideas etc and such n such.

If every company has their own AI then no one will have one. I prefer it though. Will not be a monopoly like Google.

[der]

@henry Here as well. But nothing is concrete.

This AI thing is targeting different people differently. Kids are being targeted as less homework. Adults specially working age ones are targeted being less coding, more ideas etc and such n such.

If every company has their own AI then no one will have one. I prefer it though. Will not be a monopoly like Google.

Fine by me. The monkey jumping that G is doing since the last4 years it's been extremely hard for us anyway.

[elena22]

Traffic is slow coming back in our case after 2 weeks of slumber. Then again I am thinking another update is going on.

[berlin_times]

G is broken now. In news only fake ones or AI generated ones show up.

And in the case of eproduct a completely wrong product or entire fake shop shows up in the results.

In the case of travel as well. Destination desired ones are not available or simple don't show whereas places to nowhere are on top of everything.

[lou99]

G is broken now. In news only fake ones or AI generated ones show up.

And in the case of eproduct a completely wrong product or entire fake shop shows up in the results.

In the case of travel as well. Destination desired ones are not available or simple don't show whereas places to nowhere are on top of everything.

It puzzled me at first then I heard that another update is ongoing. This time a spam one.

[davids]

Currently we are blocking huge chunks of traffic since they are all bots.

[jamies_johnson]

Slowly our UK traffic is coming back. So, is our EU traffic.

Subscriptions are high this time of the year which is odd. But conversions meaning not all are bot traffic.

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[lalbagh]

Is anybody here seeing any changes in adwords traffic pattern?

[cbtech]

Is anybody here seeing any changes in adwords traffic pattern?

WE have stopped adwords since the update started.

But they should be fine since advertisers are plenty atleast RPM rates says.

[supaul]

This thread is continued here.