Google SERP Changes & Algorithm Updates - December 2025

[avrm_i]

I hope it stays this was. So, far today looking the same at my end.

Banking and Finance sector is hot hard in this update.

[app]

I hope it stays this was. So, far today looking the same at my end.

Banking and Finance sector is hot hard in this update.

My estimate is by the end of this month others sectors specially digital plataforms can get hit.

[der]

@app Yeah already seeing it.

Whenever other sectors are hit rpm takes hit too.

[rakuten]

@app Yeah already seeing it.

Whenever other sectors are hit rpm takes hit too.

How is the gaming sector holding now? Last time I checked it got pretty bad since October but then it recovered a little.

[der]

You have to ask @white knight or somebody else.

[harvee21]

Holiday season have arrived and the rpm rates have fallen to a new low.

And moreover G is pushing AI which no one wants, it is giving garbage results.

[llg2]

I don't understand from where all of these Chinese traffic is coming from?

These much residential proxies is not natural.

[henry]

I don't understand from where all of these Chinese traffic is coming from?

These much residential proxies is not natural.

G is masking the traffic. G users are in decline right now.

[henry]

50% fall in rpm rates and 20% fall in traffic.

Although fall in rpm rates were expected this time of th year.

[recknerd]

50% fall in rpm rates and 20% fall in traffic.

Although fall in rpm rates were expected this time of th year.

I don't blame them either with this much Chinese traffic.