Google SERP Changes & Algorithm Updates - August 2025

[davids]

RPM has fallen along with the traffic quality. It's not new though only been a couple of hours.

[cbtech]

RPM has fallen along with the traffic quality. It's not new though only been a couple of hours.

Yes its been like this since the last 48 hours. But prior to that everything was fine. All of a sudden western traffic fell from a cliff.

It is seen that only 20% of the traffic is effected by it but in RPM terms it is effecting all of the traffic nonetheless.

[supaul]

@cbtech Western traffic disappearing is not new. They are more likely to be back within couple of days. If you have persistent traffic then you don't have to worry.

[diaca]

@cbtech Western traffic disappearing is not new. They are more likely to be back within couple of days. If you have persistent traffic then you don't have to worry.

Let's just hope it will come back.

[diaca]

EU traffic is still absent. GB and US traffic is back some bit.

[supaul]

I think there is another update coming. That's why all the fluctuations.

[felu]

I think there is another update coming. That's why all the fluctuations.

It's regular fluctuations. And also the traffic is a bit down so it is feeling like an update.

[nakami]

@felu A usual you are very optimistic.

Traffic is down everybody specially Western traffic. 70% loss compared to last week.

[app]

Indeed traffic is down. On usual day our main page score around 350-400 visitors. But today it is stuck around 250.

[henry]

Indeed traffic is down. On usual day our main page score around 350-400 visitors. But today it is stuck around 250.

These fluctuations are creating havoc. Anyway, some of the traffic (US) and RPM rates are seen today.