Google SERP Changes & Algorithm Updates - February 2025

[vk_lord]

Us traffic is stabilising for us. It is neither increasing or decreasing.

[der]

Same here. Traffic is there but no leads or sales. It is saddening that G is our largest competitor now and not our own niche competitors.

[Cathyt]

Us traffic is stabilising for us. It is neither increasing or decreasing.

In our case South Asian traffic specifically Vietnam is wrecking havoc.

I don't know how much unwanted traffic can one get?

[Nelly]

How much share is it organic search?

In our case South Asian traffic specifically Vietnam is wrecking havoc.

I don't know how much unwanted traffic can one get?

How much share is it organic search?

In our case South Asian traffic specifically Vietnam is wrecking havoc.

I don't know how much unwanted traffic can one get?

How much share is it organic search?

In our case South Asian traffic specifically Vietnam is wrecking havoc.

I don't know how much unwanted traffic can one get?

How much share is it organic search?

[Cathyt]

Almost 40%.

[bae22]

Us traffic is stabilising for us. It is neither increasing or decreasing.

Total numbers of US traffic has decreased drastically so yes they are stabilizing but having not much of any effect.

[vhclain]

Is AI really replacing search?

[beth42]

Is AI really replacing search?

It's hard to tell since no one is releasing actual data.

[UKcart]

Very bad traffic since the weekend started. US, UK traffic has just stopped.

But surprisingly RPM rates are fine even for third tier countries.

[ani2002]

@US traffic is down but it has stabilized. It has fallen from 40% to 8% in our case.

But UK traffic is fluctuating like hell.