12-16-2019, 04:24 AM
Well you are not wrong @master11.
Advertisers are now more and more focusing on getting the job done (sales), rather than just getting exposure (brand awareness). A few years earlier once you have some exposure, search engines will throw traffic to you anyway, that's the theory. But now you have to keep the money flowing in order to get traffic.
So, profit margin has fallen considerably. Which in return has forced the advertisers to spend on getting the actual job done which is sales.
Advertisers are now more and more focusing on getting the job done (sales), rather than just getting exposure (brand awareness). A few years earlier once you have some exposure, search engines will throw traffic to you anyway, that's the theory. But now you have to keep the money flowing in order to get traffic.
So, profit margin has fallen considerably. Which in return has forced the advertisers to spend on getting the actual job done which is sales.
![[-]](https://seomotionz.com/themes/cerulean/collapse.png "[-]")
