I just don't understand why the marketer's actions these days looks so greedy. And people complain that they are not having sales.
Why do you have to give an incentive at all? From the very beginning, huh??!!!
You need to create a relationship first so that can help you get sales and more outreach for the future.
Send out greeting mails first. They are subscribers right? So, send them a few good newsletters first for a couple of weeks. Check and see how they are responding, are they really landing in their inboxes or spam folder, how is their open rates, how is the CTR from those emails etc. These are one way mailing for the first step. Now comes the second step where mailing goes both ways. In which ask for their opinion or reviews. And then all of these goes well you shall create an incentive mail which will get you sales.
People to take the leap of faith first they need to trust you. If you act all cheesy from the first then how its going to happen? Put into their shoes and realize what I am saying.
Why do you have to give an incentive at all? From the very beginning, huh??!!!
You need to create a relationship first so that can help you get sales and more outreach for the future.
Send out greeting mails first. They are subscribers right? So, send them a few good newsletters first for a couple of weeks. Check and see how they are responding, are they really landing in their inboxes or spam folder, how is their open rates, how is the CTR from those emails etc. These are one way mailing for the first step. Now comes the second step where mailing goes both ways. In which ask for their opinion or reviews. And then all of these goes well you shall create an incentive mail which will get you sales.
People to take the leap of faith first they need to trust you. If you act all cheesy from the first then how its going to happen? Put into their shoes and realize what I am saying.
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