03-10-2017, 10:07 AM
3 reasons why you should deep link
* Raise the authority of the entire site
If all you did was optimize and send traffic to your homepage (not that you would be dumb enough to do that), then you might have a home page with a really high authority rank…but the rest of your pages had little or no authority. Well, when search engines looked at your entire site then those poor-authority pages would bring down your home pages authority rank, too. Looking at it positively, deep linking can help you increase your entire site’s authority.
* Increase your site’s overall relevance
Because you don’t…nor can youAnoptimize your home page for every single keyword, then you must use internal pages. When the pages you publish contain those keywords in the metadata (URL, title tag, image attribute, etc.) and the body copy, then search engines will crawl and then index your page based upon that keyword. In other words, because the keyword is relevant to the page and you’ve linked to it with a keyword-rich anchor text from another page, Google will consider it an authority…and rank it high.
* Increase your site’s overall visibility
Large sites suffer from too many pages not getting indexed because of their sheer size. This is where good navigational skills like deep linking come into play. These deep links…both from your site and other sites…will help search engines follow the path through your site to these hidden pages…and making them visible by indexing them.
* Raise the authority of the entire site
If all you did was optimize and send traffic to your homepage (not that you would be dumb enough to do that), then you might have a home page with a really high authority rank…but the rest of your pages had little or no authority. Well, when search engines looked at your entire site then those poor-authority pages would bring down your home pages authority rank, too. Looking at it positively, deep linking can help you increase your entire site’s authority.
* Increase your site’s overall relevance
Because you don’t…nor can youAnoptimize your home page for every single keyword, then you must use internal pages. When the pages you publish contain those keywords in the metadata (URL, title tag, image attribute, etc.) and the body copy, then search engines will crawl and then index your page based upon that keyword. In other words, because the keyword is relevant to the page and you’ve linked to it with a keyword-rich anchor text from another page, Google will consider it an authority…and rank it high.
* Increase your site’s overall visibility
Large sites suffer from too many pages not getting indexed because of their sheer size. This is where good navigational skills like deep linking come into play. These deep links…both from your site and other sites…will help search engines follow the path through your site to these hidden pages…and making them visible by indexing them.
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