Major fluctuations are going on during Valentine's Day

[Autofresh.in]

SERP's are going nuts.

Conversions are low and in some cases webmasters are reporting that sales has stopped.

And the most important part it isn't over yet. Still many changes are happening and many I guess are yet to come within a day or two.

Because it was a Google algorithm update at that time and affected almost everyone. we too lose organic traffic.