Is Content really the king or just a myth?

[vk_lord]

Original content helps to identify your webpage uniquely to rank it higher in search engines. Google prefers original content to rank them higher in their search results. They are good ways to build huge traffic and build your search engine popularity.

You know its funny that you are talking about unique content. But the truth is Google can't even say which is the unique and first one to get published.

Google only justifies the content by comparing it with the site authority.