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Just creating a mobile optimized site, is that it?
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I have been speaking with number of SEO's lately asking this question that whether or not a mobile optimized site or a site using a mobile theme can be enough for today's marketing world.

Most of them has one perspective that if you are doing a normal business with a simple blog then maybe its enough. But if you are doing more than that such as running an eCommerce site or delivering services which needs extensive work in your site then its not enough. What's your say on this?
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