06-05-2019, 05:32 AM
(04-17-2019, 11:49 AM)Saravanan28 Wrote: You should try both, see which one produces the lowest conversion costs.
In fact you need to run multiple ads (different creatives, targeting) and optimize for conversion (whatever that means for your business).
If you are driving app downloads, try a CPA (cost per acquisition) model as well.
Actually its good idea.