08-21-2018, 09:27 AM
Search engine optimization (SEO), or organic search marketing, refers to software designed to improve the ranking of websites in search engine results pages (SERP) without paying for placement. These products provide SEO insights to companies through features, such as keyword analysis, backlink tracking, and trend analysis, to identify the best strategies to improve a website’s search relevance. Many tools also offer competitor data and broad industry analysis. SEO tools are often used by product and marketing teams, as well as SEO specialists, to identify areas for improvement on their web properties that could help produce higher rankings in search engines such as Google, Yahoo, and Bing.