05-07-2018, 04:32 AM
Just so we’re clear, let me explain the fundamental difference between the two.
A single opt-in is a one-step process and only requires a person to enter their email address one time in the signup box on a website.
No confirmation is required, and they immediately become a subscriber.
A double opt-in involves a two-step process where a person first enters their email in the signup box.
But after that, they receive a confirmation email where they must click to confirm that they want to subscribe before being added to the list.
The key difference is that a single opt-in doesn’t require a confirmation, and a double opt-in does require a confirmation.
A single opt-in is a one-step process and only requires a person to enter their email address one time in the signup box on a website.
No confirmation is required, and they immediately become a subscriber.
A double opt-in involves a two-step process where a person first enters their email in the signup box.
But after that, they receive a confirmation email where they must click to confirm that they want to subscribe before being added to the list.
The key difference is that a single opt-in doesn’t require a confirmation, and a double opt-in does require a confirmation.
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