Has anybody got lucky with Adwords?

[danni]

Here are some elements that I maintain everytime with Google adwords campaign.

* Using customized a landing page which is professionally good looking and of good design.
* Optimized individually for all devices (desktop, mobile, tablets etc).
* Disabling In-App Mobile Ads for Automatic Placements and limiting them for selected well managed places.
* Eliminating negative keywords from the campaign.
* Keeping track and testing every possible scenario for the targeted keyword.
* Having full control over the ad campaign.