Social Media marketing over traditional marketing

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Social media marketing provides numerous advantages over traditional methods, mainly targeting and engaging specific audiences immediately. Social media platforms offer advanced targeting tools that make campaigns cost-efficient and time-efficient. Social media facilitates two-way communication between brands and their audiences, allowing them to interact directly, receive feedback, and strengthen relationships with them. Interacting directly with customers through social media platforms is invaluable for understanding customer needs and preferences, which can significantly enhance marketing strategies and customer loyalty. Furthermore, social media analytics provide data more effectively than many traditional methods can for measuring campaign performance and ROI measurement.