Keyword cannibalization

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Keyword cannibalization is a phenomenon in SEO where multiple pages or pieces of content on a website target the same or very similar keywords. This can lead to a situation where these pages end up competing with each other for search engine rankings, potentially diluting the website's overall visibility in search results. When multiple pages rank for the same keywords, it can confuse search engines and make it harder for them to determine which page is the most relevant and authoritative. To mitigate keyword cannibalization, it's important to conduct thorough keyword research, optimize each page for unique, relevant keywords, and ensure that your content strategy is structured to avoid unnecessary competition among your own pages, ultimately helping improve your website's search engine ranking and overall visibility.