PPC

[seojennifer]

The 6 Critical Components of Account Structure

It’s important to have a full understanding of each component of account structure before even dreaming of getting started, so let’s quickly review the basics

1. Campaigns: Unless your account is very large, you’ll typically only have a few campaigns that surround broader themes. Each campaign will contain ad groups, which contain keywords that tie to your text ads and direct to your landing page.
2. Ad Groups: Under each campaign, you will create relevant ad groups, which will be much more specific.
3. Keywords: Keywords will fall under each ad group, and are very important to controlling the way your ad is triggered. When someone types in the search box in Google, that search is called a “search query,” which is then matched with a keyword, which then triggers an ad. Each keyword will have a Max PPC, match type, and quality score tied to it.
4. Ad Text: This is the actual text that will appear when your ad is triggered. Each ad group should have 2-3 ads per ads per group directing to the same landing page.

Ok, Got It, I will try it.