11-16-2016, 08:02 AM
In today’s ever advancing digital driven age, Google continues to get smarter and more clever in the way it identifies what is relevant content and what is garbage. Their well-known algorithm for determining this, Penguin, is constantly being updated and it can be tough to keep track with how it’s evolving. In this blog post: http://www.aumcore.com/blog/2016/10/17/g...s-release/ explaining the new Google Penguin 4.0 update, it explains:
“Google wants rich, incredible content that users want to find. It is the simple goal that takes a lot of talent to create…Google continues to get smarter, thinking more and more like a human and less like a machine. Want to get at the top of results? Write like a human, create content for humans, because that’s who it’s for – and you will be judged according to your works.”
In order to make sure your website and content are Google friendly, don’t let it look like spam! Think twice before keyword pumping your content to the point where it’s almost unreadable. Google does not take lightly to almost robotic and careless content and it will punish your ranking if it catches you do so.
The best approach to building your SEO and strategizing your link building is to produce relative new content on a consistent basis. Spreading your links through your business’s social media channels and other platforms is one of the simplest ways to ensure that what you post is being seen. Google won’t punish your website’s search ranking if it’s gaining traction in a fair and acceptable way. Identify what content fits well with the messages your brand is trying to convey and how it’s relative to your industry. Especially with the new Penguin 4.0 update bringing with it (almost) real-time rank processing, you will want to re-strategize the way your brand lets its presence known to the public.
“Google wants rich, incredible content that users want to find. It is the simple goal that takes a lot of talent to create…Google continues to get smarter, thinking more and more like a human and less like a machine. Want to get at the top of results? Write like a human, create content for humans, because that’s who it’s for – and you will be judged according to your works.”
In order to make sure your website and content are Google friendly, don’t let it look like spam! Think twice before keyword pumping your content to the point where it’s almost unreadable. Google does not take lightly to almost robotic and careless content and it will punish your ranking if it catches you do so.
The best approach to building your SEO and strategizing your link building is to produce relative new content on a consistent basis. Spreading your links through your business’s social media channels and other platforms is one of the simplest ways to ensure that what you post is being seen. Google won’t punish your website’s search ranking if it’s gaining traction in a fair and acceptable way. Identify what content fits well with the messages your brand is trying to convey and how it’s relative to your industry. Especially with the new Penguin 4.0 update bringing with it (almost) real-time rank processing, you will want to re-strategize the way your brand lets its presence known to the public.
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