08-10-2016, 12:28 PM
If you have the money in your budget, it can seem pretty tempting to just give Google a share of your earnings to continually see yourself at the top of the results. There’s just one problem: When you stop paying, you will essentially be invisible to the millions of Internet users because you have ignored the value of organic SEO. On the contrary, when you invest the time into quality content, it will stay on your site forever. While you need consistent and relevant postings to keep up your rankings, the blog you put up two years ago can still earn you visitors if the right keywords are searched.