google related searches

[jiteshshinde]

Hi,

I search for my business name on google, i found at the bottom there are some searches related to-- as it always show whatever you search using any keyword it give at bottom related search to your keyword.
It show six related searches out of six five are related to my business name but one my competitor name.
same way i search for my competitor name on google search it show five searches related to his business name and one his competitor name. i dont understand how these searches related to
works.