Targeting right audience in Facebook

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Follow these steps to target the right audience:

1. Find your unicorn content.
2. Target your competitors’ fans using Audience Insights.
3. Use Custom Audiences for remarketing.
4. Target people similar to existing customers with Lookalike Audiences.
5. Get ultra-precise with layered targeting.
6. Try combining two unique audiences together.
7. Check Ad Relevance Diagnostics for opportunities to improve targeting.