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How to calculate PPC for a keyword?
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Well the amount of money which you will have to pay per click for your keyword will be shown in Google Adwords. Expect that you will have to pay 20-25% extra to the suggested bid.
You can't assume a certain figure unless you start a campaign. Test it and see how much is your click through rate. A click through rate of about 6-10% is always good. You will have to pay less (lower bids) if your CTR is good and if its not then you may have to overpay. So, make your ad as much as attractive to get the maximum attention of the users that the ads will be shown to.
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