Digital Marketing Mistakes

[palosantoai]

The biggest digital marketing mistakes I see are: first, no clear strategy, failing to decide whether you need brand awareness, lead generation, conversions, or retention causes scattered tactics and wasted spend; second, skipping the basics, poor keyword strategy, keyword cannibalization, and messy campaign structure in platforms like Google Ads make performance unpredictable and expensive; third, technical gaps, missing tags, improperly tracked custom events, or a misconfigured GA4 leave you flying blind and unable to measure real impact. Fix these by defining a single primary objective and KPIs, auditing and restructuring campaigns and keywords, and implementing reliable analytics and event tracking to close the measurement loop.