11-28-2016, 11:04 AM
Digital marketing is a term that encompasses all the marketing processes that revolves around a variety of digital channels in order to promote the products or services of a business. The term actually signifies the implementation of marketing ideas by using the resources like desktops, laptops, tablets, smartphones, digital billboards, gaming consoles, mobiles, and digital magazines among others. The use of a resource, however, depends on the requirements of the product and the budget that a business can afford. So, digital marketing is, basically, a wider term that incorporates different kinds of marketing techniques for websites, blogs, banners, and many other techniques of paid online advertising. The term has overpowered traditional marketing and it has given rise to a transition from paper and banner ads to digital campaigns like Facebook, Email, and PPC among others.
The term digital marketing also refers to mobile marketing and digital video recorders among others. So, the technique, 'digital marketing', basically, makes use of all the digital platforms, digital channels, and digital devices no matter whether they are online or not. Other channels involved in digital marketing are banner placement, web TV, billboards, and anything with a digital foundation. As the technique does not limit itself to the use of Internet, it acts as an umbrella that encloses different marketing techniques.
Internet Marketing, on the other hand, is defined as a subset of digital marketing. The term involves the use of resources that completely revolves around the World Wide Web. Internet marketing requires a live Internet connection to promote the products and services of a business. For instance, in order to run a PPC (pay-per-click) campaign, you need an Internet connection to make it function. So, implementing PPC signifies the form of Internet marketing.
You can say that most of the digital marketing activities take place around Internet marketing. So, basically, it's the type of marketing that use website, email, and social media. The different components of Internet marketing involve affiliate marketing, search engine marketing, email marketing, and social media marketing among others. However, you need to choose the resources according to the goals required by the products.
As we can access the Internet from every kind of digital resource, we can define Internet marketing as a component of digital marketing.
Reference - <!-- m --><a class="postlink" href="https://www.quora.com/What-is-the-difference-between-Internet-marketing-and-digital-marketing-1">https://www.quora.com/What-is-the-diffe ... arketing-1</a><!-- m -->
The term digital marketing also refers to mobile marketing and digital video recorders among others. So, the technique, 'digital marketing', basically, makes use of all the digital platforms, digital channels, and digital devices no matter whether they are online or not. Other channels involved in digital marketing are banner placement, web TV, billboards, and anything with a digital foundation. As the technique does not limit itself to the use of Internet, it acts as an umbrella that encloses different marketing techniques.
Internet Marketing, on the other hand, is defined as a subset of digital marketing. The term involves the use of resources that completely revolves around the World Wide Web. Internet marketing requires a live Internet connection to promote the products and services of a business. For instance, in order to run a PPC (pay-per-click) campaign, you need an Internet connection to make it function. So, implementing PPC signifies the form of Internet marketing.
You can say that most of the digital marketing activities take place around Internet marketing. So, basically, it's the type of marketing that use website, email, and social media. The different components of Internet marketing involve affiliate marketing, search engine marketing, email marketing, and social media marketing among others. However, you need to choose the resources according to the goals required by the products.
As we can access the Internet from every kind of digital resource, we can define Internet marketing as a component of digital marketing.
Reference - <!-- m --><a class="postlink" href="https://www.quora.com/What-is-the-difference-between-Internet-marketing-and-digital-marketing-1">https://www.quora.com/What-is-the-diffe ... arketing-1</a><!-- m -->