Google SERP Changes & Algorithm Updates - August 2025

[cbtech]

RPM has fallen along with the traffic quality. It's not new though only been a couple of hours.

Yes its been like this since the last 48 hours. But prior to that everything was fine. All of a sudden western traffic fell from a cliff.

It is seen that only 20% of the traffic is effected by it but in RPM terms it is effecting all of the traffic nonetheless.