Can AI content be monetized?

[LeoNatriy]

I see it’s been a while since anyone posted, but I'm wondering—has anyone seen a drop in brand-related traffic lately after switching platforms or themes? I've been testing some changes and noticed a slight shift in branded search clicks, even though rankings are stable. Could platform structure or small title rewrites affect how users recognize your brand in the SERPs? Curious if anyone has seen something similar.